Web 2.0 For Your MLM Business
Jane Quek | May 21, 2009 | Comments 46
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Recently, I read a piece of news article in my local newspaper. The contents of the story goes on to talk about how traditional companies and MNCs have been exploring with methods of marketing with Web 2.0.
The definition of Web 2.0 in Wikipedia is as defined;
“Web 2.0″ refers to a perceived second generation of web development and design, that facilitates communication, secure information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have led to the development and evolution of web-based communities, hosted services, and applications such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.
FaceBook, Friendster, Twitter, Jaiku, MySpace and BetterNetworker are some popular examples of Web 2.0 Social Media platform.
The purpose of these platform is to allow people to interact in communities and meet more people. This give opportunities for marketers to know more people and market the business and products in the community.
Most MLMers market the business opportunity and the products. But advertising and marketing in such social platforms is very different from the traditional media.
Because it is a community, you need to build a strong online presence, and instead of blatantly marketing your products and services directly, you can also market how your life have improved with it.
People are more receptive when you talk about your life than the products.
So how do you sell your stuffs?
You need to befriend them and from there make them interested about your products or opportunity.
This process is deemed as time comsuming for many marketers, that is why many of them put out a link to their website and opt in page instead.
I personally feel that nothing beats knowing more people and forming more relationships then collecting leads, of course both have to go hand in hand.
If you can meet people to form ventures and partnership, the benefits will be far greater than simple collecting leads.
Possibly Related Posts:
- What is Twitter
- 5 Keys to Build Residual Income With Networking Marketing
- Twitter – A Networker’s New Secret Weapon
- Using Memory Jogger to Kickstart Your MLM Business
- The Power of Goals
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I appreciate the fact that you let people know that using Web 2.0 may be an easy way to connect with a lot more people but can you sell your goods. If MLM is a relationship business, then you have to form a relationship with the people you are talking to whether it’s using the Internet or doing face to face maketing.
Forming relationships online can be done but you have to do more that just put up a link and hope that people will fall into your business.
Amy Howard
http://www.secretstomlmmarketing.com
Amy Howard’s last blog post..How To Get Your Own Data Capture Page To Build Your Lead List
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