Trend or Just a Social Wave?

social-media-marketing

Recently many people are focusing alot on using Social Media to market their stuffs. this makes me think is it is going to be just another wave that is going to end soon or is it going to stay and change how people market stuffs online?

Even large corporations are using social media to market their stuffs, carry out their branding and A&P (advertising and promotions) in social media platforms.

It is known that they pay huge amount of money to get fast presence on the social platforms.

How about the old school internet marketers, who does the old school things like email marketing, list building, SEO…etc? Are they losing out if they do not grab a piece of the social pie?

Internet Marketers like Stuart Tan, Ewen Chia, they don’t have very strong presence in Twitter and FaceBook. But does that mean they are losing out?

I think that social media is just another side tool for you to increase your web presence and know more people. People who religiously do list building probably do not think that they need to do social media marketing, because they have a huge list of leads.

And you probably have to look at the conversion rate and efforts-returns ratio. It is easier and more straight forward to just direct traffic to your opt-in page and upsell stuffs from there, than using social media to get traffic to your website.

You have to know what you want in mind. Traffic, list or branding.

Of course it is not a either or situation, but sometimes I feel that Social Marketing sucks away too much time.

If you want to enjoy the best of both worlds, you probably can outsource some of your work so you can get results form both approach.

But definitely, owning your own email list is the most real valuable asset in Internet Marketing or other marketing.

But Social Medium may be just the best tools for you to build your branding and status if you are new to Internet Marketing.

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