Click for a good cause

ronaldinho

The football star Ronaldinho and the food supplement program NUTRILITE™ from Amway call on football fans to stand up for disadvantaged children. On the  Website www.EveryKickCounts.com football fans can kick for a good cause from today. The patron of the initiative is the the the AC Milan striker Ronaldinho, who is calling on footballs to to pass on a virtual football game by e-mail.

The goal of the campaign is to generate 10 million kicks worldwide and thus raise a total of $150,000. All kicks passed on in Germany will benefit McDonald`s  Kinderhilfe Stiftung (Children`s Aid Foundation).

The Website shows a real-time donation ticker participants can use to follow the growth of the sum donated. “With this online campaign we want to motivate football fans to campaign for social projects,” says  Dimitri van den Oever, CEO of Amway GmbH. “With one single kick everybody can make a contribution.”

Under the umbrella of the “One by One Campaign for Children” Amway, its employees and independent Amway consultants worldwide support aid projects for children. Since the beginning  of 2003 they have contributed over one million corporate volunteering hours and made more then $70 million available.

via obtainer

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