All Entries in the "Pay-Per-Click | PPC" Category

How To Quickly & Easily Setup a Profitable Adwords Campaign

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Google Adwords

This is a guest post by my good friend, Eric Su of InternetMLMUnderground.com – a MLM training blog. Eric has an extensive knowledge in internet network marketing and he has a really good ebook to offer – “7 MLM Deadly MLM Killers“.

Advertising on Google Adwords can consistently bring you solid laser-targeted customers but only if you know what you’re doing. Building a wrong campaign with the wrong keywords could cost you a big fortune and leave you to wonder why nobody opted in or bought anything.

Well, although learning how to correctly drive targeted traffic with PPC cannot be mastered just with a couple of clicks, building a good Adwords campaign is not rocket science. There is a step-by-step process you can follow that will virtually guarantee to build a bullet-proof Adwords campaign with high click-thru-rate.

Keyword Research 123

This is the most vitally important step to setup your campaign properly. So listen up…

Put yourself in your prospects’ shoes, and write down a list of keywords your virtual prospects might search for.
Use free google’s keyword research tool if you don’t already have an account at wordtracker.com, or you can use their free keyword search tool in wordtracker.com. Or you can use spyfu.com to ethically steal your competitors’ high converting keywords with just one click.

Find keywords with lower competition but also might be the keywords that your targeted prospects use to search for what they need. Use keyword wrapper tool(http://tools.seobook.com/ppc-ad-wrapper/) to convert your keywords into exact keywords and phrases because at the beginning of your campaign, broad keywords will waste you a lot of money.

Create High Performing Ad Groups

This is usually the most common mistake newbies make when setting up their adgroups. They only have one or two adgroups for the whole campaign. This is wrong. You need an adgroup for every different phrase, and keyword. Like “dog training” will be put in to different adgroup than “puppies training.”

For better click-thru-rate and lower cost-per-click, you want to write at least two ad copies, both with your bidding keywords on the title, rotate them evenly so you can see which one performs better.

After about 100 clicks, delete the one that’s not getting clicked on by searchers, write another ad copy to compare with the winner, and do it all over again after 100 clicks.

Write Better Ad Copy

There are a lot of books on copywriting you can read that will help you generate more compelling headlines(go to amazon). If you want to master PPC, you must learn how to write killer headline and copy that can draw people’s eyeballs and boom – make them unconsciously click on it.

Here are some tips to write better Adwords ads:

Be specific
Ask a question
Call to action
Bribe them
Think like your prospects
Observe other’s ads
Split-test your own ads

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Jane Quek | Apr 22, 2009 | Comments 8

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How To Succeed Online With Pay Per Click

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Pay Per Click (PPC) advertising is a great way to get very good and targeted traffic to your website or your new blog. The best part about PPC is that you only get to pay for the advertisement only when someone clicks on the ads. And I must say that it definitely looks easy as ABC.

However, there are many things in PPC advertising that you need to look out for. We are going to highlight a few of which you have to take note of them and learn how to get around them. We definitely hope that you can have better knowledge after reading to achieve good substantial results from PPC after this.

One of the most important element of PPC is Keyword Selection. We noticed too many internet marketing beginners are not good at this aspect and do not choose the proper keywords for their PPC campaign. They will end up having to pay more while not reaping good results.

So let me cite an example. Say you want to marketing a site on Online Network Marketing. Naturally, you will have choose keywords like “Network Marketing” or “MLM”. So when someone looking for information to grow MLM offline goes to Google and search “Network Marketing” only to be disappointed by your website providing ONLINE Network Marketing, not only have you not delivered the correct information to the correct audience, you also spend unnecessary money. So the key here is to use the correct keywords.

Another point to take note is to target your ads based on geographical location. Many marketers do not really give much thoughts to it but the fact is that your ads won’t get you good results if it runs all over the world. Not a good idea at all. Why? Here’s why…

The world is made up of many different cultures, races and religions. And all of them will be able to see your ads if you do not restrict your ads by location. However, not all of them are your targeted audience. Eg, you can’t sell pork to Muslims, neither should you place ads for a chinese website in England. It is therefore very important that you know who are your target audience and advertise only to them.

Of course another point to take note is how much to bid per keyword and the positions you should bid to. Many newbie marketers think that they have to be position at the number one position to be effective.

The sad truth is that the number 1 top position is all good at all. Prospects tend to click on the first ad, then click on the second to compare prices. After several attempts to find cheaper deals, they may well buy the same item on the ads that is at number 5 position. So you should well place your ads between positions 3-7.

Pay Per Click (PPC) Ads can definitely bring you the most targeted form of traffic to your site. But if done wrongly, it can be one big nightmare for you in your online business.

It is therefore important that you learn and study more about PPC before venturing into it.

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Jane Quek | Feb 14, 2009 | Comments 7

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Using The Right Keyword Selection In PPC To Increase Profits

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With the increased use of the internet these days, most advertisers are making use of online advertising to reach their audiences. Opting for an online presence with online advertisements are some of the best advertising options these days before it provides them with good targeted traffic for their products or services.

PPC is by far one the easiest and fastest way to get targeted audience to visit your website or blog without any pain or hassle. Many online marketing companies do provide outsourcing service to make websites of their client to be on top of the search engines like Google.

Where to find PPC Ads?

You can find them on the right hand side of the search results that are usually titled “Sponsors” or “Featured Links”.

You should consider outsourcing to your online marketing company for PPC services as they are more proficient at implementing all the techniques of PPC to bring your website to the top of the search engines faster. The only time where advertisers have to pay is when someone clicks on your ads and redirected to your website. One the best PPC platform is Google.

Google has a platform called Google Adsense to allow online marketing companies to place PPC ads in Google. Yahoo! and MSN are also alternative choices. If you are looking for an online marketing company to outsource PPC to, you must look for one that provides PPC services that help you attract good targeted traffic and build a good list.

It is pretty easy to find online marketing companies which are capable of implementing all the techniques of PPC in order to make their advertisers minimize their advertising cost and as the same time maximize their profit.

You can hire online marketing firms to run your PPC campaign for you on Google, Yahoo, and MSN. You also have the choice to set the budget you are comfortable with to run your PPC ads. PPC is actually primarily placing ads on the right hand side of the search engines for a set of specified keywords that is related to the content of your website or blog.

The reason why PPC is so well-liked by internet marketing beginners is because it is cheap and you will get targeted traffic. So if you promoting a product or service and you want to market it quick and effectively, you have to consider PPC.

Once PPC campaigns are done correctly, you have see a huge stream of targeted traffic and this literally gets your business automated on autopilot.

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Nicholas Ho | Feb 08, 2009 | Comments 15

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What Is PPC Bid Management?

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DO YOU KNOW that Internet Marketing tools have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales.

Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines.

They offer top positions among the sponsored listings for particular keywords/phrases you choose. The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business.

The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.

PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.

If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results.

As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type.

In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.

The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5).

Average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.

When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.

Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.

If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads.

This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.

Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities.

Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid.

Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process. The key is to use the necessary precautions to stay ahead of the competition.

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admin | Feb 07, 2009 | Comments 7

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PPC Advertising for Maximum Web Promotion

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Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website.

Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.

Benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website on the paid listings.

4. This advertising can only be used temporarily because it is difficult to handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.

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admin | Feb 05, 2009 | Comments 3

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How To Succeed Online With Pay Per Click

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One of the most important elements of PPC is Keyword Selection. We noticed too many internet marketing beginners are not good at this aspect and do not choose the proper keywords for their PPC campaign. They will end up having to pay more while not reaping good results

So let me cite an example.

Say you want to market a site on Online Network Marketing. Naturally, you will have chosen keywords like “Network Marketing” or “MLM”. So when someone looking for information to grow MLM offline goes to Google and search “Network Marketing” only to be disappointed by your website providing ONLINE Network Marketing, not only have you not delivered the correct information to the correct audience, you also spend unnecessary money.

So the key here is to use the correct keywords. Another point to take note is to target your ads based on geographical location. Many marketers do not really give much thought to it but the fact is that your ads won’t get you good results if it runs all over the world. Not a good idea at all. Why?

Here’s why…

It is therefore very important that you know who your target audience are and advertise only to them. Of course another point to take note is how much to bid per keyword and the positions you should bid to. Many newbie marketers think that they have to be position at the number one position to be effective.

The sad truth is that the number 1 top position is all good at all. Prospects tend to click on the first ad, and then click on the second to compare prices. After several attempts to find cheaper deals, they may well buy the same item on the ads that is at number 5 position. So you should well place your ads between positions 3-7.

Pay Per Click (PPC) Ads can definitely bring you the most targeted form of traffic to your site. But if done wrongly, it can be one big nightmare for you in your online business.

It is therefore important that you learn and study more about PPC before venturing into it.

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admin | Feb 05, 2009 | Comments 4

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Managing Your PPC Campaign For More Online Profits

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When you first start your Pay Per Click campaign, in order to do it right and effective, you must start know and understand your goals and aim with your PPC campaign. I know this may sound very “elementary”, but you have to identify exactly your goals if you want to ensure proper PPC campaign management.

You should ask yourself.

Are you building a list?

Are you trying to monetizing your website or blog?

You have to ask yourself these questions regarding PPC management.

1. Your Budget

The first and most important question to ask yourself to management your PPC campaign well is to know how much you can spend or able to afford.

A good starting step is to do testing and try making a few sales, and then you will be able to determine a more accurate conversion rate.

Well, so if you actually calculate, and if say the stats shows that it a 2% conversion rate on your $30 product, then you will be able to know that you will still make a $10 profit by just spending 50 cents per click. But of course you would stilll want to reduce the cost of PPC to around 30 cents per click for more effective use of PPC in your marketing campaign.

2. Targeted Keyword List

Another important key to have better results from PPC is you have to use very targeted keyword list. There are tons and tons of great software in the market to help you with keyword selection, however, I think common sense is the best tool for this! Well, a tip for you. For every keyword that you have chosen, make you put them in brackets so it becomes an exact match.

Then, you have to ask yourself whether you or prospects would “google” that particular keyword to buy your product or service. Very often from my experience, once you look at your website or blog from the prospects’ or the customers’ point of view, it really can help you solve problems.

3. Test & Retest

One of the most neglected point is to always test and retest your keywords and campaign. You have to consistently strive for better and more successful PPC campaigns, and only leave it alone with you are satisfied with the results it gives you.

One word of caution: In order to manage your PPC campaign effectively, you must not only be prepared to put in hard work, you have to put in that bit of common sense and get some help from people around you who knows what they are talking about.

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admin | Feb 04, 2009 | Comments 4

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How to Use PPC Advertising?

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Many businesses are unable to get the most out of their PPC search engine advertising campaign. PPC search engine advertising involves a lot more than just bidding on the highest keywords. Information is a main concern of many online users.

Providing online users with relevant information they need will help bring about a more long-term relationship with an online user that will more likely result in a sale.

Information provided to online users may be in the form of a newsletter or e-zine that online users would likely sign up for. Sign-ups may be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from qualified online searchers who clicked their PPC ad. Getting personal information from qualified online searchers can be done in a variety of ways such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on supervision and a thorough understanding of PPC search engines. Businesses may opt to hire the services of a professional or do PPC search engine advertising with in-house experts. Whatever course of action is selected, a business is sure to get a huge return on investment with PPC search engine advertising.

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admin | Feb 03, 2009 | Comments 6

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How To Succeed Online With Pay Per Click Advertising

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So let me cite an example. Say you want to market a site on Online Network Marketing. Naturally, you will have chosen keywords like “Network Marketing” or “MLM”. So when someone looking for information to grow MLM offline goes to Google and search “Network Marketing” only to be disappointed by your website providing ONLINE Network Marketing, not only have you not delivered the correct information to the correct audience, you also spend unnecessary money.

PPC Ads Positions 3-7

Pay Per Click (PPC) Ads can definitely bring you the most targeted form of traffic to your site. But if done wrongly, it can be one big nightmare for you in your online business.

It is therefore important that you learn and study more about PPC before venturing into it.

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admin | Feb 02, 2009 | Comments 17

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How You Can Use PPC Web Spy To Spy On Your Competitors & Rake In The Cash?

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Are you sick and tired of trying to set up profitable PPC campaigns, only to be left afterward with an empty bank account? Tired of feeling like you’re using a dartboard for PPC keyword research?

If you’re searching for a sure-fire method for finding the real keywords that will earn you the big profits, then you will simply delighted to get the new “PPC Web Spy” product from Brad Callen that will completely change how you set up your PPC campaigns. Brad has taken about eight months and $127,000 dollars to create spectacular software that enables you to spy on your competition’s PPC campaigns and discover the inside information on how they make money.

PPC Web Spy is a easy-to-install extension to the Firefox browser that will let you know every keyword that is used to advertise products while you just browse the internet. Getting your keywords right to attract potential buyers to any offer is the backbone your Internet business. You will find out beyond any doubt the keywords that are the basis for attracting customers to their sites.

You will also learn in only a couple of a seconds the actual bid on any keyword, number of clicks, its ad position, and its average daily cost over the last 45 days. You will know instantly which keyword is attracting the most traffic and you can go directly to the landing page to uncover your competitor’s methods.

Why is this so critically important?

Because, you can legally grab this information to easily put up very targeted money-making ppc campaigns with uncommon accuracy and totally forget the tiresome costly trial and error approach. Your competition has basically already done your keyword research and testing for you! The software also lets you navigate directly to the google keyword tool so you can do in-depth research for an even larger list of keywords.

In addition, there are also a few more incredible features in this software that can actually earn you money on auto-pilot through affiliate commissions.

Does this software really do all this?

Yes, without a hitch. It is completely effective and very elegant in its simplicity.

How can you get your hands on this keyword weapon?

Brad has opened the doors only for a limited time. If you act now, you can get your own copy of PPC Web Spy from Callen free of charge! All you have to do is sign up at his website.

You have no risk whatsoever.

What you need to do is click on the link below before Callen pulls the plug on this.

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admin | Jan 30, 2009 | Comments 16

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