All Entries in the "E-zine Marketing" Category

Do’s & Don’ts of E-zine Marketing

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Do's and Don'ts of E-zine Marketing We all know that e-zine marketing is by far one of the best way to get traffic to your website. But the question here is, how many people are actually doing it RIGHT? Now, here I set out the do’s and dont’s of e-zine marketing. Here it goes:-

How to Say It with E-zines

Pick a theme for each month. After determining your theme, introduce it and then provide a relevant solution or address a need related to that theme.
Write conversationally. Use words that you would normally say out loud to engage your reader. Write in first person, using the pronoun I instead of we, they, he or she.
Address your readers by name. Use your subscribers’ name in the greeting section of your e-zine.
Mention your personal life. Add some personality to your publication by mentioning your dog, cat, or children; a recent vacation; or milestone event, Offer just enough information to become a real person to your readers without going too far.
Proofread your work. Be sure to use correct grammar and punctuation; even if you run a spell checking program, you must still proofread everything you write to ensure a level of professionalism.
Write relevant content. Whether you present an interview, an analysis about an industry trend, study finds, tips, or how-to’s, make sure that the content is focused on your target audience.
Use graphics. Add a relevant image or two to enhance your copy.
Create an attention-getting subject line. Remember that your subject line must compel readers to open your e-zines.
Practice the soft sell. When discussing products or services, use a soft-sell approach.
Assemble an authentic list of subscribers. Make sure that your subscribers have opted-in and that you are not sending spam.
Distribute your e-zine to your target audience. Although your subscriber list comes from your own database, seek opportunities to expand your readership.

How Not to Say It with E-zines

Don’t use generic greetings. Avoid starting your e-zine with something like “Dear home owner”. Address each reader personally by the user name they subscribed under.
Don’t create an e-zine that is radically different from your website. Your publication should have the look and feel of your other promotional materials.
Don’t use a free email domain for distributing of your e-zines. Not only is that unprofessional but you may be subjected to spam filters. Use a professional e-zine service provider and/or your own domain web hosting tools.
Don’t write lengthy tomes. No one has the time to read a ton of information. Be brief.
Don’t offer only self-serving content. Although you want to promote your services and products, readers will be interested in information of value. If your publication does not provide a benefit, readers will subscribe.

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Nicholas Ho | Mar 08, 2009 | Comments 10

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How to Start Your E-Zine Publication

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Starting your own eZine can be a lot easier than you think. This is because in the most basic necessity, all you really need to get started publishing your own paperless newsletter are wealth of content, auto responder with broadcast feature, and a website (which is optional).

Content

You can compile weeks of content ahead in advance and slowly dispense them to your subscribers. For example, you can compile 100 short tips in one day and dispense 10 tips once a week. In other words, you can compile 10 weeks worth of content in just one day!

Auto responder

Your auto responder is your asset. You need an auto responder to send your mails and eZine issues to your subscribers and store your data base of people subscribed to your newsletter. Some recommended auto responders include GetResponse.com and aWeber.com.

Website

You may be surprised that this is actually an optional component. In short, there are eZine publishers publishing their newsletters without a website!

But of course, having your own website can offer you tremendous advantages, such as the ability to bring in more subscribers and having your newsletter indexed in the top Search Engines.

These are the things you need to get started on publishing your own eZine at its bare minimum. Do not underestimate the little you need, though, because several eZine publishers today succeed well with only an auto responder and contents, with or without a website. And you can, too!

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Jane Quek | Feb 01, 2009 | Comments 12

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Contents for Your E-Zines

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When choosing a topic to publish your eZine on, you must consider some important success factors that can determine the flow and goal of your eZine.

You are encouraged to write non-time sensitive contents such as short tips, mini stories and interviews. Doing so enables you to create content in advance so that you can conveniently dispense to your subscribers at a later schedule.

Topic-wise, you will do well to cater to a starving market that will always be on demand for the kind of content you offer. And by this, I mean that you should zero in onto a demand that has been, is and will always be there.

Relationships and dating are niches that have been on Earth long before the World Wide Web came up, for example. The food niche will always be there as long as there are chefs cooking for anyone with a stomach to fill.

Having said that, you also want to have a steady stream of products or services of your own or an affiliate for you can endorse to your mailing list and make even more money.

This is also the reason why the Internet Marketing niche will remain one of the hottest niches there is, as products and services are created almost around the clock. As long as there Internet Businesses cropping out, there will always be needs to be fulfilled.

Churning out E-Zine Content

Creating your own content can be a challenge if you publish your own online newsletter or eZine.

However, regardless of any topic you are publishing on, types of contents can be generally divided into four categories, namely factual content, short tips, mini stories and case studies.

Other than writing your own content, you can get your own unique content the quick and easy way by organizing an interview with an expert or leader in the topic.

Very often, this can be done for free and since the interviewee is writing out most of the content, there is nothing else for you to do other than giving the interviewee something valuable in exchange (maybe a meal!).

Now if you have money to spare, you can hire a ghostwriter to write your content for you without taking any credit. Recommended professional marketplaces where you can seek ghostwriters include elance.com and rentacoder.com.

Another little known and underused method in getting your own content is via public domains. If you are not familiar with the term “public domain”, “public domain” simply means anything that is NOT protected under US copyright law.

This includes ALL works published before 1923 and, under certain conditions, works published up to 1978. And in this case, we are referring “works” to written materials such as reports, articles and books.

Republishing and repackaging public domain information can help you save time and effort from creating new ideas and content as they are readily available. On top of that, you do not have to pay royalties or copyright fees on that work.

If you fancy the idea of publishing content without any writing on your part, this method is for you.

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Jane Quek | Jan 30, 2009 | Comments 5

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Pros & Cons of E-Zines

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Publishing Your eZine – The Pros

There are several advantages publishing your own eZine can offer to you. Thus if the pros appeal to you, then publishing your own paperless newsletter can be ideal for you.

The most obvious reason publishing an eZine can be the most ideal business to you is that it is so easy to start that any individual can do. There is no need to invest in starting a brick and mortar business or even staff and heavy machines for that matter.

In fact, you can do this from the comfort of your home as the most important thing you will need is an auto responder equipped with broadcast feature. Auto responders such as GetResponse.com and aWeber.com are highly recommended when it comes to publishing your own eZine.

In spite of the low start up cost and monthly fees, you can make money from several profit centers within the spaces of your eZine issues. You can make money from selling advertising space, just to name one.

Most importantly, you get to build your own personal media and spread your marketing influence, making you more valuable to product and service owners thus do not be surprised if you receive Joint Venture proposals every so often.

Given some of the best reasons in the world of Internet Marketing, publishing your own periodical eZine can one of the best money vehicles you will ever acquire or even build.

Publishing Your eZine – The Cons

As with any other types of businesses, publishing your own online newsletter a.k.a. eZine has its share of drawbacks, in spite of the several benefits it offer.

The purpose of this article is not to scare you away with the disadvantages of publishing your own eZine, as the benefits are often more attractive. However, I will also show you how you can easily tackle the cons.

One obvious challenge most beginning eZine publishers face is the creation of eZine content. Creating your own content can be tiresome, especially if you are not a gifted writer and that you run out of ideas every so often that your publishing schedule is threatening you.

A way of taking care of this problem is to create your content in advance. You can compile 30 days worth of content in one day, for example. If you are not blessed with writing skills, you can broker the writing task to capable freelance writers which you can find at places such as http://www.elance.com/ or http://www.rentacoder.com/. While you need to pay for such services, you are at liberty to take the credit for written articles.

Alternatively, you can republish articles from article directories such as http://ezinearticles.com/. This is a free method you can use in making content, provided you include the resource box of the original author and that the article has republishing rights conveyed.

In conclusion, you can easily tackle the content creation challenge using the mentioned methods that do not require writing on your part, free or paid.

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Jane Quek | Jan 26, 2009 | Comments 7

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Introduction To Creating Your Own E-Newsletter

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On the Internet, it is very possible to make money without selling any product. One way of doing so is through starting your own eZine, also known as an electronic newsletter.

In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good part is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodical basis.

As an eZine publisher, not only can you easily achieve the benefits a conventional newsletter publisher enjoys without having to chop down several trees in the process, you can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual.

In other words, you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

Basically, all you need to start your own eZine are an auto responder and broadcast feature to go with, enabling you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, then publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

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Jane Quek | Jan 19, 2009 | Comments 3

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