All Entries in the "Presentation" Category
MLM Training for Effective Presentations
As a marketer, you are required to present your product, services or business opportunity to people. That is the fundaments of the industry. Your presentation may be for one person, or to a group of people.
You need to be able to articulate our thoughts and ideas across to the prospects. Here are a few guidelines to help you improve our presentation;
- Identify the main points for your presentation, and gather information for the points so that you can deliver you’re your point across, that is the benefits of the products or business to him.
- Key your topics to 3-4 at most, and expand them in sub-topics. But keep your presentation to as few topics as possible.
- Use a variety of tools in your presentation to break the monotony of the presentation. You can use tools like video, audio, and testimonials. You can use paper of PowerPoint presentation to present your idea.
- Avoid talking too much during the presentation without engaging your prospect. You could potentially bore your prospect if you go deep about introducing your company. Instead, engage them in the presentation by telling how the product and business opportunity can help him.
- Practice your presentation a few times until you get the hang of it. Rehearse with your upline before attempting to give an important presentation.
The quality of your presentation reflects on you and your business. So make sure you make the presentation as good as possible.
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- 10 Steps to Overcome Stage Fright
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The Power of Follow-Up For Your MLM Business
It is normal that in sales, you take a few meet up sessions or contacts before you close the sale or recruit the person into your network.
But few sales people actually do the follow up for the next contact. If you don’t follow up, you risk losing the sale to another person.
Some reasons why sales people don’t follow up is;
They don’t want to appear as pushy
Many sales people don’t follow up because they re afraid to appear as being pushy in front of the prospects. But very few sales people come close to being pushy, it’s alright to contact the prospect to follow up and make sure if they want to do business with you.
But if you follow up with your prospect too often in a short period of time; like calling them everyday, it will appear pushy.
A weekly call may be enough to keep in touch and follow up with your prospect without making them feel that you are pushy.
When you call them, try to be short and precise, giving them useful information.
They forget
It’s the fact. Many sales people don’t follow up because they forget to do it. Because there are so many things to do in this line such as meetings, trainings, prospecting, unless you schedule a time to do your following up calls, you probably will forget to do it.
They make false assumptions
Some sales people make false assumptions; when the prospect doesn’t pick up the call, or reply the email, you assume they are not interested or are avoiding you. But the prospects may just be too busy to pick up your call or overlooked your email messages.
They think the prospect or customer will contact them
Some sales people think that they did a good job in the first appointment and feel that the prospect will contact them, automatically. It will never happen, or it happens very rarely. Even if you did a great job of presenting the opportunity or products, it is your job to follow up with the prospects.
Never believe when your prospect say they will call you back. It is more than often an excuse to go back to consider.
Therefore you must follow up with them, just in case they are genuine buyers but forgot to call you back.
They are afraid of rejection
Many sales people, experienced or new are afraid of being rejected. That is why they don’t follow up, they are afraid that the prospects will reject them.
But there is opportunity to address objections if you follow up rather than actually not do anything at all. The chances of closing a sale is definitely there, if you can address their objections and correct the situation.
Some of the ways you can follow up with your prospects or clients are;
By Email
Emails are convenient and it avoids the direct contact with prospects. But emails don’t deliver the message in the proper tone and manner for effective follow up. Some people may not check their emails often to reply you.
By card or letter
This method is seldom used by sales people, but the effectiveness is actually quite high. You can handwrite a card or letter to your prospect or client to thank her for the meet up or purchase.
By telephone
This method is the fastest and most effective to get a direct reply from your prospect or clients. You can use this as a follow up after you sent an email of letter to your prospect asking if they received your card.
Differentiate yourself by following up with your prospect and clients, be more proactive to secure your sales and built customer satisfaction.
Even if your prospect is not interested to make a purchase with you at the current point of time, make a note to follow up with them to see if there are any changes in situation, and this can be a form of relationship building with them.
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10 Steps to Overcome Stage Fright
Over the years, I have been asked many times by my downlines and distributors this question – “How do you manage to be able to stand in front of thousands of people and present so effectively?”

I realized that there are too many people in our industry whom are afraid of speaking or presenting themselves in public. Stage fright is very common. In fact, I remembered someone ever told me that public speaking was even more frightening than death. Well, the key to overcome it is learn to mange it and turn it to your advantage. Having said that, I came up with this few pointers to help those in need for a solution.
These are the steps you can use the next time you are feeling the heat when on stage:
Step 1: Breathe Smoothly
It is common practice that when we are under stress, we halt our breathing for a few seconds. We will start take deep breath and hold it. That’s a wrong way to relieve stress as halting our breath greatly reduces the amount of oxygen to our brain and thus creating more anxiety and tension. The next time you are feeling the tension on stage, try to breath smoothly and slowly, and learn to establish control over your breathing.
Step 2: Smile
Research has shown that when you smile, it automatically increases the flow of blood to your brain which will prevent your nervous system from suffering from negative stress. So the next time you are on stage giving a presentation, smile more. Learning to smile in moments of stress can be great tactics to overcome challenging times.
Step 3: Maintain an Upright Posture
It is also common that when we are under stress, we tend to slouch, tighten or collapse our chest. That will significantly decrease blood flow and oxygen to our nervous system and we will not only react much slower, we will also get more tense and nervous. You should learn to stand up straight in an upright position and breath deeply and smoothly. It will relieve a great deal of stress. Try it now if you don’t believe.
Step 4: Sweep Away Tension
Sometimes, when you are feeling stress or nervous, you tend to feel that something is “hugging” you. You feel uneasy. You feel uncomfortable. What you can do is look into the mirror, scan yourself from head to toe quickly and tel yourself to remove all the tension. Close your eyes and imagine yourself standing under a huge waterfall and it washes the tension off from you.
Step 5: Face Reality
The last way to actually really make yourself a good presenter is to admit your problems. In order to avoid any form of mental paralysis, you must first acknowledge that you have a problem with public speaking and must learn to calmly accept it and face it with courage. Most good presenters started started off not knowing how to speak well too, but they have learnt how to handle stress, and have readily accept the things beyond their control. Good presenters focus on their own behaviors. In that case, what could possible be a negative stress can be transformed into a motivating and engaging experience.
Step 6: Dress Comfortably
One good way to overcome stage fright is to make sure you feel confident about yourself. Make sure when you are on stage presenting, wear your best. Wear what you are most comfortable with. You don’t have to squeeze into a tight-fit shirt just to look slim on stage, because all you are doing is making yourself feel uncomfortable and lack of confidence. Present to the audience with the real you.
Step 7: Know Your Story
Knowing your story from start to end, A-Z, is also another good way to eliminate stage fright. You will feel much more at ease when you know that you are well prepared to give the presentation. What most beginners did wrong is to not prepare sufficiently for the presentation, which makes them even more fearful of the stage. The important action here is to be prepared.
Step 8: Ensure that Everything Is Ready
One of the best way to make you feel good about the presentation and reduces your stage fright is when you know that everything is ready for your presentation. Whether it is the presentation slides, lightings, microphone, audiences or whatever, make sure that everything is in place and YOU KNOW IT. That will boost the confidence level in you and it will definitely reduce much tension from you.
Step 9: Talk to People Listening to You
When we speak on stage, there are bound to be people listening to you, and of course, people who are dosing or talking away. You have to learn how to focus on the people who are listening to you. When you scan through the audience, don’t be nervous just because a few people in the audience aren’t listening to you. Don’t be bothered about them. One way is to identify those people actively listening to you and deliver what you are presenting to them You will feel more confident and less tension on yourself. Never ever let a few black sheep amongst the audience to spoil the whole presentation.
Step 10: Talk Even Before You Take The Stage
Well, this is the most effective way for me. I recommend you to try it too. When I have any mass presentation, I will start talking the moment I see somebody. I will talk nonstop until the time of my presentation. This will greatly reduce my tension level. Most of the time, I will laugh and joke with fellow presenters and make myself feel at ease. When it comes to my turn to speak, I will feel when warmed up and ready to talk and the fear just gradually subsided. This has worked very well for me which I recommend you try it too.
I know that this 10 steps may not be all the ways, means and steps to help you overcome stage fright. But I am very sure that when you apply any of these steps, it will definitely help you in a small way or another. Just bear in mind that you can gain control of your stage fright. No one has ever died of stage fright so I am very sure that you won’t be the first. All you need is to practice, practice and practice and I am sure that with adequate preparation, you will be able to overcome your greatest fear.
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Adapt Your Approach for Presentation Success
Every person you meet to introduce your MLM Network Marketing business is different. Different people have different characteristics, you should therefore learn how to identify the different characteristics in people and tune your presentation approach to them.
Here are some of the different characteristics;
- Dominant / Driver
- Influencer / Expressive
- Steadiness / Amiable
- Compliant / Analytical
We will share with you on how to identify and adapt your approach to suit the different people to make your presentation more successful.
Dominant / Driver
This type of people is goal oriented and are more focused on achieving results. They hate to waste time and they are direct and straight with their answers. This type of people use more “I” in the conversations. They also sit forward and use their fore finger to point when they speak to take control and emphasize. They also have very firm handshake
Tip: When you do your presentation, focus on showing them how they can get results and achieve goals. Use “you” in the conversation; seek their opinion and what they think to express their ideas. Maintain confidence and don’t be intimidated by their directness.
Influencer / Expressive
This type of people is more people focused and have lots of energy. They are strong in promoting their ideas and persuade people to agree with them. They are also very concerned about rejection. They can be identified by their friendliness and optimistic nature.
Tip: Praise them and show them how your product can help them look better in front of their peers. Use more testimonials and stories of other people in your presentation.
Steadiness / Amiable
This type of people is concerned about helping other people and they work at a steady pace. They may not say anything if they disagree with you to minimize conflicts. They are good listeners , who prefer small group discussions.
Tip: In your presentation, demonstrate the benefit of your product to the team. Soften the tone of your voice in the presentation and slow down the speed of your presentation.
Compliant / Analytical
This people are more critical thinkers and tend to draw conclusions based on facts, figures and rules. They are not necessary shy but they can be difficult to read because they do not show their feelings. Analytical people prefer their information in writing, and they are more systematic. They use bullets in their writing and their speech.
Tip: When you presentation to them, give them time to make their decision and give them lots of information like facts, statistics, and figures. Give referrals and show them satisfied customers to reduce risks factor to them.
If you can match your presentation style to match your prospect’s character, you will most probably be able to gain rapport with them in a shorter amount of time.
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MLM Training – The ABC Rule of Sales Presentation
MLM training is very important as a new comer to the industry. Without proper MLM training, the chances are that you will find a lot of difficulty succeeding in this business.
When you just start out in MLM/ Network marketing, your first source of prospect would very naturally be your friends or relatives. But, they will also be your most difficult customers if you don’t know how to handle them, thus blowing your chance of even recruiting them in to your network.
This is because friends tend to be more judgmental of you, and they view you as an equal, therefore it is not easy opening them up to listen to you.
They see your weakness and judge your presentation, and they may sometimes make jokes about you trying to recruit them.
Therefore, as a new comer to the industry, it is good to find an upline who is experienced and willing to give you some MLM training and help you in your first few appointments with your friends. They are the best people to leverage upon.
With a upline helping you and your prospect you wish to close, you need to practise the rule of ABC
A- Advisor (your upline)
B- Bridge (you)
C- Customer (your prospect/ friend)
It’s your job to bridge the gap between your friend and your upline. Give background about your friend to your upline, and let your friend know why you respect this upline so much.
Sit next to your prospect during the presentation, to give him moral support. The last thing you want to do is to leave your upline do the presentation to the prospect alone. This shows disrespect and insincerity to recruit your friend.
The most valuable MLM training you can get is when you see your upline demonstrate their presentations live. You should also observe some things during the presentation so as to increase your chances of recruiting your friend. Never try to help your upline by giving your own advice. That would be the last thing you would want to do. What you can do to help the situation is to agree with what your upline says.
You will be the one closing your friend to join you in the business, not your upline. Give moral support to your friend and assure him that joining you will be the right choice.
If he is still indecisive, you should find out his considerations and give advice as a friend, so that they won’t find you aggressive and pushy.
You may or may not be able to close them, but take it as your MLM training session, these opportunities are hard to come by, so treasure each session, and try to pick up as much from your upline as possible.
Practice and polish your MLM presentation skills, with time and conscientious efforts, your MLM business is sure to boom, and soon, you will also be able to conduct your own MLM training sessions with your network of downlines and lead them forward with proper MLM training programs conducted and designed by you!
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How to Introduce Your Network Marketing Business
One of the most common problem that new network marketers face is introducing the business to people, be it a close friend or a cold prospect. Many new network marketers find it difficult trying to introduce the business to people. It is important to note that introducing the business is crucial to your business success or failure. Here are 4 tips you can use when you are trying to introduce your business to a new prospect.
1. Share your personal story
You can tell your personal story when introducing the business to people. This can help them in relating to your situation or circumstances and thus make them more interested in your business. Even if the prospect does not have experienced the same situation as you before, but sharing your personal story helps them to connect to you better.
2. Be Brief
One of the biggest mistake many networker make is to give all information about the business to the prospect in the beginning. You are trying to get them interested in your business, details of the business and how it works may not attract them to your business. You should share with them your experience in the business with them instead of telling them all about the company and how it works and so on up front.
3. Ask Simple Questions
You can start by asking them simple close ended questions like; Are you interested in evaluating my business? This kind of question forces the prospect to give you an answer. If they say Yes, then you can go ahead to get permission to give you some time for the presentation. If they don’t have time now, you can schedule a date for a next meeting with them. Even if they say No, you should follow up by asking them Why are they not interested in a business opportunity to help them increase their financial position? This makes them think about your question, without sounding too pushy and hard sell.
4. Always schedule a follow up time to speak
Many new network marketers are very anxious to start talking about the business immediately when the prospect show interest. But this may backfire, as you may look desperate to sell them your business. Instead you should ask if they have the time to hear your business opportunity now. If they are not available now, make sure you schedule a date and time for the next meeting. One tip you should remember is that some prospect will say that they will call you back to arrange the next appointment, never let them do that. Because chances are that they will forget about it. You should set a tentative date with them and give them a reminder call to remind them about the meeting, and reschedule if they have something on then. Remember these 4 tips and use them religiously, and you are sure to have progress in your business.
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Selling Product The Right Way
At this point, you’ve selected a product and an up line. You know what you are selling and who can help you, but you may be unsure of the best way in which to approach the sales or recruitment process.
Step one is to “know thy target audience.” If you don’t know who you’re selling to and understand what motivates them and drives them (and, coincidently, why buying your product would be a good idea), then you’re barking up the wrong tree.
Now, in this specific instance, since you are network marketing, your goal is to know two different audiences the first is the group of people who might buy the product you are offering the second is the group who might join your network.
You can get a rough idea of who falls into the first group by looking at the product you’re selling what is it? And who would want to use it? If it’s a vitamin, for instance, who might you target and why should they be interested?
Could it help improve their memory? Could it prevent them from getting sick? Could it help them gain muscle mass?
Now, when you’re targeting potential members of your network, you’ll essentially be doing the same thing. You’re marketing the value of your product to marketers, too. They have to understand why the product and the opportunity are better than the other thousands of opportunities floating around on the Internet.
If you understand the mind set of both of these target groups, you should then be able to market to them effectively. Just keep this important principle in mind. Whatever you’re marketing, you should market it as a solution to a specific problem that group of people encounters.
If you can describe who such a person might be in your head, you will also understand what that person might want and subsequently how best to target him or her.
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